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ITSP: The Next Step for Those Embracing VoIP
VoIP has become huge in the business world, and it’s no surprise that more and more companies are embracing it. When you have the opportunity for better calls at a cheaper cost, the bottom line helps make the decision easier.
For companies getting aboard, there is also a new opportunity for those who are tech savvy (and business savvy) enough to see the light. That opportunity is as an Internet Telephony (News - Alert) Service Provider, or “ITSP” for short. Technology Writer Ben Stegner recently laid out the particulars in a blog post, and he makes a strong case for taking the leap.
“For businesses, VoIP is quickly replacing traditional phone service as the norm. The industry has been doing great as a whole,” Stegner wrote. “Worldwide, the telecommunications sector revenue grew a huge eight percent from 2012 to 2013, a total of $68 billion. In addition, global VoIP subscribers in the residential sector totaled 212 million in 2013, an increase also of eight percent from 2012.”
With numbers like that, it makes sense to seriously consider a move. So Stegner lists some important steps to take:
“The essential component of becoming VoIP service provider [A VoIP Platform] has all the core functions that you'll require, including voicemail and call forwarding,” Stegner said. “There are tons of choices, and all offer different features and appeal to different-sized businesses, so be sure to select one that matches your needs. If you haven't figured out what your target audience is, now would be a good time to do so. Just a few of your options include open-source and free programs Elastix (News - Alert) and FreeSwitch, or a premium solution like Broadsoft.”
Component 2: VoIP Carrier: “Now that you have software to run your switch, you need the service to send through it,” Stegner notes. “You'll need both origination (inbound) and termination (outbound).”
Be sure to check VoIP Innovations (News - Alert) recent blog post on pitfalls to avoid when purchasing VoIP service, so you can ensure adequate coverage and avoid poor customer support. “You'll have to provide E911 service, but other options like 411 or caller ID are up to you,” he adds.
Component 3: End User Software/Equipment: You have plenty of options in this aspect, Stegner says. “Perhaps you want to provide devices for your clients, or maybe they already have their own. If you don't want to use physical hardware, there are also soft phones available that let you make your calls right from a computer. Smartphone apps are yet another option in the inter-connected world.”
Stegner’s list is a great starting point for companies considering the move. For those wanting more there is also a free Whitepaper available. Either way, that journey of 1,000 miles has to begin with the first step.
Edited by Stefania Viscusi