DALLAS, May 14, 2018 /PRNewswire/ -- New research from Parks Associates shows that 6% of U.S. broadband households are highly likely to subscribe to an online pay-TV service within the next 12 months, which would more than double the number subscribing today. Parks Associates hosts the pre-show research workshop Survivor's Guide to the New Video World, sponsored by Espial, today at The Pay TV Show in Denver, Colorado.
"In 2017, 14% of non-pay-TV households were planning to subscribe to a service in the next 12 months, a notable increase from 2015 and 2016," said Brett Sappington, Senior Director of Research, Parks Associates. "Over 60% of these households are planning to subscribe to an online pay-TV service, either standalone or as part of a service bundle, so consumers are showing a willingness to test alternate pay-TV offerings."
Survivor's Guide to the New Video World examines new video service and OTT innovations and their impact on consumer behaviors and the marketplace for pay TV, online video services, and the content industry.
"Currently, 78% of broadband households subscribe to a pay-TV service, and 5% of pay-TV households subscribe to an online pay-TV service. These solutions include services such as Sling TV, DIRECTV Now, PlayStation Vue, YouTube TV, Hulu with Live TV, or FuboTV," Sappington said. "While OTT gives subscribers the opportunity to pick and choose single services, it is easier for them to manage a single bundle. Desire for this convenience will continue to drive interest in online pay-TV service, provided they hit the right price point and deliver the desired content channels."
The workshop features five workshop sessions:
The Pay TV Show, hosted by FierceMarkets, gives attendees an opportunity to explore the latest advances and challenges in the pay-TV industry through keynotes, panels, and general sessions.
Additional Parks Associates data:
For information about Parks Associates, visit www.parksassociates.com. To schedule an interview with an analyst, contact Julia Homier at email@example.com, 972-996-0214.
About Parks Associates
Parks Associates is an internationally recognized market research and consulting company specializing in emerging consumer technology products and services. Founded in 1986, Parks Associates creates research capital for companies ranging from Fortune 500 to small start-ups through market reports, primary studies, consumer research, custom research, workshops, executive conferences, and annual service subscriptions.
The company's expertise includes digital media and platforms, entertainment and gaming, home networks, Internet and television services, digital health, mobile applications and services, support services, consumer apps, advanced advertising, consumer electronics, energy management, and home control systems and security.
Each year, Parks Associates hosts industry webcasts, the CONNECTIONS™ Conference Series, Connected Health Summit: Engaging Consumers, and Smart Energy Summit: Engaging the Consumer. http://www.parksassociates.com
Contact:Julia Homier Parks Associates972.firstname.lastname@example.org
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