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iconectiv Injects Infutor Solution with Right Party Verification
The FTC notes that within the first five months of 2017 it received nearly two million complaints about unwanted robotexts and robocalls. This is a growing problem for telecom, consumers and big business. In most cases the offender is a company giving little regard, but respected brands too if they mistakenly reach out to a reassigned phone number. Thankfully, leaders in the information services and telecommunications space are getting together to head the matter off at the pass.
Infutor announced a new two year agreement with iconectiv (News - Alert) to leverage iconectiv Right Party Verification for Messaging data in its solution. The partnership enables an easier path to TCPA compliance for companies – protecting the organization as well as customers.
“The stakes are high for brands and telemarketers looking to engage consumers via mobile communications – a single text to a wrong number could trigger a fine,” said George Cray, Vice President, Information Solutions, iconectiv. “By integrating Right Party Verification for Messaging into their solution, Infutor can deliver an even more powerful tool for brands that want to ensure only opted-in customers get the messages they want.”
With Right Party Verification for Messaging in place, Infutor users gain access to real-time monitoring of mobile number ownership. This protects marketers from making the same mistakes of others with an extremely high rate of accuracy in its data.
“Omnichannel marketing is key for businesses today but engaging a consumer outside TCPA guidelines cannot only result in huge fines, it can also create brand alienation and reputation damage,” said Gary Walter, CEO, Infutor. “That’s why our integration of iconectiv’s Right Party Verification data is indispensable to consumer engagement professionals who wish to stay within the law and protect their customer relationships.”
At the end of the day, customer interest must come first. While marketers are tasked with driving engagement and sales, but no means no. TCPA compliance is no joking matter.
What identity verification solutions does your organization have in place?
Edited by Mandi Nowitz