Wholesale VoIP Featured Article
The Down-Home Value of Local Presence DIDs
People spend their vacations traveling Route 66 to visit old-time cafes, motels, and tourist attractions. HGTV show hosts Chip and Joanna Gaines have built a media empire by renovating homes in farmhouse style. Many advertisers appeal to customers by using folksy down-home language.
Why? Because people tend to like the comforts of home and the feeling of familiarity. That’s part of the appeal of local business phone numbers as well.
Businesses with local phone numbers send the message that they are linked to the community. They’re much more personal than 800 numbers, which bring to mind images of far-flung call centers in unfamiliar cities. Plus, they don’t require customers to change their behavior in any significant way.
Whether a business moves to a new location but wants to keep its existing phone number, or whether the introduction of a new area changes an organization’s number, entities can rely on local presence DIDs to keep things more down-home.
DID stands for Direct Inward Dialing. It allows businesses to use local numbers, whether or not the business actually is located within that area code.
There are a few scenarios in which local presence DIDs come in handy.
Local presence DIDs can enable businesses to use a phone number with a familiar, long-standing area code when new area codes are introduced to an area, as recently happened in Idaho due to projected number exhaust.
The phone numbers can also make a company that is serving customers in an area where it doesn’t have a local presence appear as if it’s based there. Think of the local presence DID as a craft beer company. It may convey the image of something more down-home than it actually is. But in doing so it can provide comfort and real value to customers.
Are you using local DIDs for your customers in specific geographies?
Edited by Erik Linask