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CPaaS, SMS to Elevate Engagement Efforts
Customer engagement is crucial, this we know. But how, in the digital age, can a company guarantee outreach that reaches its intended destination? Further, how can an organization expect high open rates? The short answer is SMS, with CPaaS powering project.
This week, Avaya (News - Alert) and Zang Cloud offered some insight into how Volar Mobile is taking advantage of the Zang Cloud Communications Platform as a Service (CPaaS) to deliver customers proactive SMS outreach. The ominchannel world offers opportunities, with SMS serving as a prominent way to improve engagement efforts.
Volar Mobile is empowering non-profits to connect with donors, as well as businesses with customers. In leveraging the CPaaS platform, messaging campaigns can be targeted to a key audience. And, with the Zang solution in place, Volar mobile gains access to a reliable, user-friendly development platform chock full of APIs to drive pocket-friendly, flexible customizable solutions.
"Volar Mobile has impacted my business in the best ways possible," says Steve Harrer, Owner, Antioch Indoor Sports Center and a Volar Loyalty customer. "Not only has it increased my foot traffic but it has given me a platform to eliminate slow days altogether. But what I like most are the real-time reports, which give me the data I need to capitalize and adjust marketing strategies."
Volar put together Volare Donate for not-for-profits providing a text-to-give application, which makes donations a two step process. Moving into the business side of things, V Rewards builds off of loyalty programs, offering customers “on-the-fly” specials to push sales efforts.
"Zang's flexibility really spoke to us, especially being a new company. We're flexible and we need partners who are as well. The Zang Cloud platform definitely contributes to competitive advantage and better margins. It's an essential part of our solutions,” Jay Nevel, co-founder and CEO, Volar Mobile.
The cloud is shaping communications for the foreseeable future, from changing the game for VoIP providers, to reinventing customer outreach.
How does your organization engage customers?
Edited by Mandi Nowitz