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Wholesale VoIP Feature Article

RingCentral Taps PlanetOne Communications in VoIP Arrangement

April 27, 2017

By Steve Anderson, Contributing Writer

It's hard to find fault with the master agent concept. The idea that companies can expose a product to new markets by contracting with another company to sell these to the second company's current market is well worth talking about. Recently, RingCentral (News - Alert) set up just such a relationship with PlanetOne Communications, a measure which should provide a lot of new punch in the Voice over Internet Protocol (VoIP) market.

PlanetOne Communications, reports note, is well known in the field as a preferred connectivity partner when it comes to both the information technology (IT) and communications industries. That made it more than worthwhile for RingCentral to consider this company as its new agent, and giving the RingCentral operation a lot more reach into the overall VoIP field.

RingCentral designated PlanetOne Communications as a “premier master agent” connection, which is a fairly big step given that the last time RingCentral declared such an agency seems to be back in 2016, when it declared AVANT a premium master agent. With the new connection, PlanetOne can offer up the complete RingCentral line of systems, including not only VoIP connectivity, but also video and conferencing functions along with team messaging, short message service (SMS) connections and contact center opportunities as well.

PlanetOne's president, Lauren Shapiro, noted that the increasingly mobile workforce the world operates under today calls for the best in connectivity systems, and enterprise-tier cloud communications systems lead the way on this front. Thus, the new connection with RingCentral would provide new opportunities and allow PlanetOne to offer its current customer base a powerful new array of tools.

In general here, Shapiro is quite right. The world is functioning on a more mobile basis when it comes to a workforce. The connectivity tools Shapiro describes are only improving, and making it all the more possible to work remotely. While there's still a lot of cultural pushback in the remote worker market—businesses like Yahoo and IBM (News - Alert) have been seen calling in their mobile workers—there's too much direct bottom-line benefit to smaller offices that don't need to be heated, plumbed or anything else yet still produce the kind of output that most offices do today. Selling the tools to help make this happen is a valuable role, and for RingCentral to be able to put PlanetOne's name recognition and solid reputation to work on its own behalf is likely welcome for both sides.

PlanetOne has a whole new string of high-value offerings to present to the customer base, and RingCentral gets a good chance at better sales for the cost of a percentage of those sales. The master agent arrangement is a benefit all around, and one that should give the market a real boost.

Edited by Alicia Young

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