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Wholesale VoIP Feature Article

Resellers: Adding VoIP Means Adding Value

 
April 07, 2017

By Steve Anderson, Contributing Writer
 

Sometimes, all a business needs to do to add profit is just add some new products. When a business is trusted by its customers, and its customers are happy doing business with a company, the best way to add new revenue is just to offer more for sale. For service providers and resellers, one great answer to the question of how to bring in more money is to offer voice over Internet protocol (VoIP) service.



Value-added resellers (VARs) often deliver a wide array of goods and services to potential buyers, and thus develop relationships and trust over the long term with a VAR. Yet many VARs don't take the fullest advantage of that position of trust to offer the widest range of products by offering services as well. Essentially, with VoIP service, VARs go from the equivalent of simple vendors to the providers of a valuable service that's hard to live without.

A VAR offering VoIP access essentially goes from the place that buyers come to occasionally when something's needed to a place where buyers send checks every month. Offering services can be a great way to establish recurring income, and a recurring income stream can be extremely valuable in those lean months when all the current clients have bought everything that's needed and there aren't new customers on the horizon.

This isn't just about using a position of trust, of course; it's about providing a valuable service. With VoIP access, VARs and service providers can offer customers a means to decrease costs and increase productivity. These two points together commonly lead to better profitability, since costs are down and revenues likely up with better productivity. That's a package that many would buy from someone they didn't trust, so imagine how much better it is to buy from someone who is.

Essentially, VARs and service providers, this is your golden opportunity to take advantage of the relationships and professional trust you've built, in some cases over the course of years, to give yourself a business that's much more downturn-proof than it was. Offering hardware is a great business model, but it's also limited. That hardware may only need to be purchased every few years or so, but a service like VoIP means monthly recurring income. Plus, it means it from a system that's doing the buyer plenty of good as well.

Making money on supplying useful and worthwhile services is hard to pass up. Offering those services to current trusted customers will be hard for them to pass up. The value here is clear and present, and should be delivering worthwhile returns for some time to come.




Edited by Stefania Viscusi


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