TMCnet - World's Largest Communications and Technology Community

Wholesale VoIP Feature Article

Resellers: Adding VoIP Means Adding Value

April 07, 2017

By Steve Anderson, Contributing Writer

Sometimes, all a business needs to do to add profit is just add some new products. When a business is trusted by its customers, and its customers are happy doing business with a company, the best way to add new revenue is just to offer more for sale. For service providers and resellers, one great answer to the question of how to bring in more money is to offer voice over Internet protocol (VoIP) service.

Value-added resellers (VARs) often deliver a wide array of goods and services to potential buyers, and thus develop relationships and trust over the long term with a VAR. Yet many VARs don't take the fullest advantage of that position of trust to offer the widest range of products by offering services as well. Essentially, with VoIP service, VARs go from the equivalent of simple vendors to the providers of a valuable service that's hard to live without.

A VAR offering VoIP access essentially goes from the place that buyers come to occasionally when something's needed to a place where buyers send checks every month. Offering services can be a great way to establish recurring income, and a recurring income stream can be extremely valuable in those lean months when all the current clients have bought everything that's needed and there aren't new customers on the horizon.

This isn't just about using a position of trust, of course; it's about providing a valuable service. With VoIP access, VARs and service providers can offer customers a means to decrease costs and increase productivity. These two points together commonly lead to better profitability, since costs are down and revenues likely up with better productivity. That's a package that many would buy from someone they didn't trust, so imagine how much better it is to buy from someone who is.

Essentially, VARs and service providers, this is your golden opportunity to take advantage of the relationships and professional trust you've built, in some cases over the course of years, to give yourself a business that's much more downturn-proof than it was. Offering hardware is a great business model, but it's also limited. That hardware may only need to be purchased every few years or so, but a service like VoIP means monthly recurring income. Plus, it means it from a system that's doing the buyer plenty of good as well.

Making money on supplying useful and worthwhile services is hard to pass up. Offering those services to current trusted customers will be hard for them to pass up. The value here is clear and present, and should be delivering worthwhile returns for some time to come.

Edited by Stefania Viscusi

  • Facebook
  • Twitter
  • LinkedIn
Scalable Execution eBook
Service Overview - Originating Profit: Overcoming the Challenges of VoIP Entrepreneurship
How to Build an Industry Dominating Strategy
White Papers

Your Guide to Becoming an Internet Telephony Service Provider: Part 1

Getting into the VoIP business has never been easier. There are now plenty of platforms and business models to help you get a piece of the ITSP action.

Your Guide to Becoming an Internet Telephony Service Provider: Part 2

Now that you've decided to start a VoIP Company, you must now decide what equipment and vendors you will need. Your overall cost will vary depending on how much time and capital you plan on investing to start your VoIP Company.

Your Guide to Becoming an Internet Telephony Service Provider: Part 3

Working for North America's largest Wholesale VoIP Provider, I often get the chance to engage with customers who are excited about launching their new VoIP business.
Featured Podcasts

DIDs: The Real Deal

Originating Profit: Overcoming the Challenges of Entrepreneurship


  • DIDS
  • Wholesale VoIP Origniation
  • Wholesale VoIP Termination
  • Wholesale VoIP Tool-Free
  • Enhanced 911
Titanium III
  • DID Warehouse
  • API
  • Automation
  • LNP
  • Enhanced 911
blog comments powered by Disqus

Technology Marketing Corporation

35 Nutmeg Drive Suite 340, Trumbull, Connecticut 06611 USA
Ph: 800-243-6002, 203-852-6800
Fx: 203-866-3326

General comments:
Comments about this site:


© 2017 Technology Marketing Corporation. All rights reserved | Privacy Policy