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Wholesale VoIP Feature Article

APIs Make Communicating Easier

March 30, 2017

By Stefania Viscusi, Assignment Desk, Content Management

Online communications have transformed the world we live in today. We hop over to the Web for just about everything we need. Making phone calls, paying bills, catching up with friends – all of this requires only an Internet connection to be possible. But the functionality that’s happening in the background is really what’s driving how natural it’s become to use these communications channels.

Any business with a website or app knows how important it is to make it simple for visitors to navigate and perform functions on their site. To do this, developers lean on Application Programming Interfaces (APIs) today. The specifically designed coding brings additional functionality to the systems already in place and takes it to the next level. It basically communicates how to get information from one place to another behind the scenes, without users noticing anything but advanced feature sets.

Recent research predicts the market for APIs will reach $231.86 billion by 2021. This growth is being attributed to the need for more telecom services like rich communications, IVRs and SMS, as well as a rapidly increasing market for IoT devices and applications – all of which lean on APIs to make connectivity happen.

Imagine if you could make it possible for your customers to contact you via your website and easily click to get on the phone with you. It would not only improve their experience but would ease the process for everyone involved. Adding this capability to your website would be far too cumbersome – if even possible using traditional methods. Instead, an API can easily be added to the backend and, just like that, the calling feature would be live. It’s really the go-to solution for businesses today looking to move into the next generation of communications.

This new interconnectivity through interfaces is allowing rapid innovation to occur. New developments are even making it easy for non-developers to start adding functionalities and leveraging APIs.

The widespread emergence of publicly available APIs is also catapulting the limitless possibilities offered by this technology. For companies, that means future-proofing their investments and the possibility to change the market all together.

If you’re interested in hearing more about the future of the API market, be sure to check out Communications 2020, a new industry event collocated with the IoT Evolution Expo running July 18-20 at Caesars Palace. 

Edited by Alicia Young

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