Wholesale VoIP Featured Article
The Power of Text Messages in the Age of Mobility
We discuss mobility quite a bit in this space, considering its ridiculously large growth trajectory and the countless ways it’s transforming the technology and services sector. Yet despite all the ways mobility is enabling new and useful voice applications and services, the reality is that smartphones are still mostly used for texting.
Pew (News - Alert) Research found that texting is the most used smartphone feature for users of all ages, outranking voice calls, Internet usage and other applications. But while texting is a relatively established technology, it enables a host of benefits that businesses are just beginning to discover. A recent blog post from VoIP Innovations (News - Alert), which specializes in wholesale VoIP services and solutions, discusses some of the ways businesses can capitalize on SMS and MMS services.
Verification and authentication are one of the most practical uses for texting, and may be offered as part of a two-step verification process. Users are typically sent a text message containing a unique code, which must then be entered online to prevent unauthorized access to accounts. Automated text messages are also extremely useful for basic tasks like confirming appointments, freeing humans on both ends from wasting time calling and trying to connect.
Product purchasing might by one of the most lucrative uses for SMS, and one that businesses are only beginning to take advantage of. Since consumers are already using their smartphones to research and make purchases, text messages can be a helpful adjunct to this process, providing users with real-time information based on their requests.
Product demonstrations are yet another useful way to take advantage of text, and in particular MMS messages containing short videos or other multimedia. This can be useful for demonstrating product set up and use and can be utilized to offer additional tips and advice and even to upsell other products.
Businesses and sales and marketing teams are only just beginning to discover the many uses of text messaging. With a giant entrenched base of users, text has the potential to transform how products are researched, purchased, deployed and consumed.Although VoIP Innovations has a lot of great advice to share on its blog, it would be even better to talk with them in person. Luckily for those attending ITEXPO, the company is exhibiting at booth 713 this week. Be sure to stop by to chat with them about the future of VoIP!
Edited by Alicia Young