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VoIP Innovations Tackles Difference Between SMS and MMS
If sometimes it seems like there are too many acronyms in the technology front, with voice over Internet protocol (VoIP) technology—see? There's one now!—accounting for its share of them, you're not alone. Keeping track of all the various acronyms can be a tall order for anyone, and the difference between some of these—like SMS and MMS—isn't always easy. Recently, VoIP Innovations (News - Alert) offered a look at the difference between SMS and MMS, and it turns out much of the difference is right in the full name.
Short message service (SMS) service is also commonly known as “text messaging.” It's a short message, as the name notes, and allows for text-only messages of up to 160 characters sent from one device to another. Multimedia messaging service (MMS) goes a lot farther than SMS, using—as its own name notes—multimedia capabilities ranging from video to pictures and more.
Some have been looking into MMS as a means to augment marketing; while it's a little more intrusive than the SMS text-based message, it has the potential to deliver a lot more information. It's already being used as a tool to promote special offers or sale prices, along with things like interactive product demos. MMS traffic is also on the rise, going from 57 billion messages in 2010 to 96 billion in 2013.
Additionally, VoIP Innovations—who offered the original insight on the difference between SMS and MMS—will be on hand at the upcoming ITEXPO event. VoIP Innovations will be at booth 217, and the event itself will run February 8 - 10 at the Broward County Convention Center in Fort Lauderdale, Fla.
Companies looking for a means to better market products or services may want to more closely consider MMS messaging; as accessible to a market as SMS text messaging, but with the ability to deliver video and the like for improved impact and better memorability. People tend to remember what's seen more than what's read, so using MMS becomes a valuable marketing tool that can't be readily ignored. Throw in a growing slate of mobile-based marketing technologies like beacons and augmented reality, and the notion of using the smartphone as the primary point of contact becomes particularly reasonable.
Knowing the difference between SMS and MMS can mean a lot of new opportunity, and actively using the differences between the two can mean new revenue streams under the right conditions. Though the difference is at its root as simple as the names, the implications of those differences carry a lot of extra weight.
Edited by Stefania Viscusi