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Wholesale VoIP Feature Article

VoIP Innovations Reflects on How Mobile VoIP Impacts Wireless Carriers

February 08, 2013

By Allison Boccamazzo, Director of Brand Strategy

Mobility is explosive right now. Just last month, TMC (News - Alert) reported that 2013 would highly signify the rise in mobile VoIP, where VoIP technology will evolve into a more unified communication system which will produce real returns as a result. Mobile applications have also been growing exponentially, among many other factors, which will ultimately combine to give the mobile Internet market a huge boost this year. Furthermore, IBISWorld explained in its recent report, “VoIP in the US,” that “the expansion of mobile broadband networks will open up new avenues for growth.”

This week, wholesale VoIP provider VoIP Innovations (News - Alert) took some time to reflect on mobile VoIP and how it impacts wireless carriers.

“Broadband speeds are increasing and services are converging, creating a new revolution with wireless networks and handheld devices,” explained the company in the post. “This new revolution has started changing the landscape of the wireless mobile industry because innovative technologies have started hitting the market.”

So for starters, what is fueling this change and what impact is being seen?

The company makes it simple: The VoIP industry is. As the VoIP industry continues to grow, we are seeing a simple, but profound changes taking place in the wireless mobile industry, VoIP Innovations divulges, which has prompted wireless carriers to change their strategies, migrating from a phone and text messaging to a more data-centered focus.

This change in strategy, the company notes, is because of the overwhelming adoption of VoIP. Last November, President Jason Tapolci predicted that because of this intense adoption of VoIP and new players in the community, things will begin to shift and new specialties will be cemented. For example, DIDs and origination, LRN dipping, number peering, CNAM, fax and billing solutions.

“In the early days (2008-2010), wholesale VoIP companies tried to be everything for everyone,” Tapolci explains. “Now days, I see a trend of specialization. Most of the major players have a close relationship with each other and stay in contact regularly. These players in wholesale VoIP marketing have begun to focus on particular aspects of the wholesale VoIP offering. Everyone is building their business to their strengths, which is good and unique.” And this includes mobile VoIP.

Now that wireless mobile operators have recognized this “new breed of service providers,” as the company puts it, they are also recognizing that there is a huge trend toward mobile VoIP over fixed VoIP lines. In fact, mobile VoIP revenue surpassed fixed VoIP revenue, the company reasons.

“The evolution of the VoIP industry, as well as the adoption of smartphones, has forced wireless providers to focus more on their wireless broadband networks,” Tapolci says, predicting, “The initial impact of mobile VoIP could negatively impact wireless operators profit margins, causing price increases.” 

As 2013 progresses and as the pressure further amounts on wireless mobile operators, it will be very interesting to see how the above predictions and trends play out in the mobile VoIP movement.

To stay up to date with this and more in the wholesale VoIP space, be sure to check back here for fresh news, updates and industry leading insight.

Edited by Rachel Ramsey

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