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Wholesale VoIP Feature Article

Comprehending and Combating Wholesale VoIP Complexities

November 08, 2012

By Allison Boccamazzo, Director of Brand Strategy

When looking for a wholesale VoIP provider, it’s critical to rest assured that they understand the complexities of this ever-evolving industry. Additionally, they should set their goals to make it as easy as possible for you to conduct business, because isn’t that the main objective at the end of the day?

In light of this, a recent VoIP Innovations (News - Alert) white paper highlights the top 10 challenges facing service providers in today’s wholesale VoIP industry. In order to highlight the most important challenges, let’s condense the latter five making this list.

In the lower ranking 10 is lack of redundancy, a business that is “slow to move,” the lack of a complete production set, lack of flexibility and sub-optimal customer service. For instance, it’d be wise to ask yourself just how reliable your current vendor’s redundancy is. “If your vendor goes down, so does your customer – and who is the responsible party? You,” the paper points out.

Closely related is dealing with a slow moving business; you don’t want to have to do most of the leg work, but rather have a business that’s just as willing and ready to adapt to changes and grow with you rather than grow apart. Additionally, when it comes to flexibility, “your current supplier may only support specific billing platforms and not offer customizable solutions,” the company notes, stressing the importance of avoiding being tied down to such things as specific rate terms.

What may be most obvious and self-explanatory is that you deserve superior customer service. When it comes to finding a provider, you shouldn’t settle for anything less than everything.

Now on to the top five heavy-hitting challenges.

5.) Credit Worthiness

“Is your lack of credit requiring you to make a large deposit?” the company asks. “You need your resources to grow your own business. How can you front all that cash to your supplier?”

4.) Limited Coverage

Be sure that your vendor’s coverage is not weighed down by issues of geographic dispersal. Many vendors unfortunately only have DIDs in limited geographic areas, which could pose an inconvenience to you if you have to then manage multiple vendors.

3.) High Minimums

As a continuation from number four, if you have to rely on multiple vendors, this could then cause your minimum to skyrocket – even for low volumes. This is something you certainly want to stay away from.

2.) Multiple Vendor Relationships

As mentioned above, when it comes to investing in a wholesaler, ask yourself if you’re having trouble finding one that offers everything you need; needless to say, you shouldn’t settle for anything less than everything. “As a result, you are wasting precious time that could be used to grow your own business,” VoIP Innovations reasons.

1.) Long-Term Contracts

VoIP Innovations puts it perfectly when questioning, “In this economy, can you afford to be tied down to a supplier controller who is in complete control of your destiny?” I think it’s safe to say the answer to that is a big fat “NO.”

The company, an IP-based wholesale communications provider, strives to create flourishing and beneficial partnerships to ensure long-term success and viability of your company. By boasting one of the nation’s largest footprints spanning an extensive network of 48 U.S. states with full redundancy, real-time DID activation, no long-term contracts or high minimums and a proven track record, you’re guaranteed first-rate experience, service and results.

To learn more about VoIP Innovations’ offerings, visit

Edited by Jamie Epstein

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