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Wholesale VoIP Feature Article

Starting a VoIP Business: Realizing Your Real VoIP Competition

June 20, 2012

By Allison Boccamazzo, Director of Brand Strategy

Listen up VoIP newbies: if you haven’t been in the VoIP industry for long, you may have made the grave mistake of considering big shot vendors like Vonage (News - Alert) as competition. Of course, Vonage may appear like a shark in the VoIP pond, but the reality is that these apparently “highly-reputable” companies may be just another fish in the ocean. Don’t set your sights too low if you decide to target these companies; you may only be creating unnecessary stress, and may even be focusing on the wrong things – or in this case, VoIP industry players.

So why the stern warning? For starters, contenders like Vonage may have reduced costs for their services, but low cost services can oftentimes mean low-quality services. If you’re looking to start a new, VoIP small business, you most likely will be setting yourself up for no-quality or worse; no-profit. You need a way for customers to choose you over the currently popular, big competitors. So what can you do?

First off, try your best to get in the good graces of a prime wholesale VoIP provider – a.k.a. one that gives you good quality VoIP services at competitive prices. When it comes down to it, your true VoIP competitors are actually cable companies, and this will help you to focus on service quality pricing products high enough to make a profit. In light of this, also try and package your VoIP small business as being quality-focused, and don’t freak out over rates and who’s are highest.

Another good tip is to keep in mind that there is a habitual distrust of cable companies, and your VoIP small business can reap the benefits. It’s been abundantly clear that for too long, these companies have provided poor or no customer support, and cold service produces cold customers. This ripple effect will prove advantageous for you while you’re trying to get your feet wet; as their competitor, you can counter this image by being the customer-focused professional who provides quality VoIP – something they never did.

So you see, it may seem like a daunting task for newcomers to the VoIP industry, but in reality, you can easily push for higher reliability and quality. If you’re VoIP small business can provide this, you’re off to a fantastic start.

Want to learn more about the latest in communications and technology? Then be sure to attend ITEXPO West 2012, taking place Oct. 2-5, in Austin, TX. ITEXPO (News - Alert) offers an educational program to help corporate decision makers select the right IP-based voice, video, fax and unified communications solutions to improve their operations. It's also where service providers learn how to profitably roll out the services their subscribers are clamoring for – and where resellers can learn about new growth opportunities. For more information on registering for ITEXPO click here.

Stay in touch with everything happening at ITEXPO. Follow us on Twitter.

Edited by Jamie Epstein

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Working for North America's largest Wholesale VoIP Provider, I often get the chance to engage with customers who are excited about launching their new VoIP business.
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